1/4

S.PELLEGRINO FLAGSHIP FACTORY


Milan, Italy


S.PELLEGRINO FLAGSHIP FACTORY

Design Date: 2018-current


Project Location: Milan, Italy

Collaborative Firm: Bjarke Ingels Group

SPFF_D01.jpg

 

S.Pellegrino Flagship Factory embraces the surrounding forces of nature and taps into S.Pellegrino’s industrial heritage, guiding visitors through the 30-year journey of the natural mineral water.

 

PIAZZA WORK_flipped.jpg

 

S.Pellegrino Flagship Factory embraces the surrounding forces of nature and taps into S.Pellegrino’s industrial heritage, guiding visitors through the 30-year journey of the natural mineral water.

 

LOBBY EXHIBITION.jpg

 

Unlike the Conference center in other cities, our design is located on a picturesque lake in a scenic area outside the city. 

04_ROOFTOP_00.jpg

 

The arcade, the viale, the piazza and the portico create an architectural environment where production and consumption, nature and architecture, outside and inside, and making and enjoying are accommodated in an integrated way to elevate the experience for visitors as well as S.Pellegrino staff.

14_Int03.jpg

 

The architecture’s seriality will reveal parts of the surrounding mountains, from the snowcapped summit to the flowing Brembo river. 

Aerial 02.jpg

At the center of the campus, a giant core sample will visualize the 30-year journey that the mineral water must travel through to acquire the minerals and achieve the purity that is unique to S.Pellegrino. The new S.Pellegrino Flagship Factory  will appear disciplined yet fluid; cavernous yet transparent; unifying yet diverse; classic yet contemporary. Celebrating both tradition and evolution the architecture of the new campus reflects the core values of San Pellegrino Terme as well as the Sanpellegrino Group: Purity, Transparency and Naturality.

“This project is demonstrative of Sanpellegrino Group’s close attention to and strong bond with our territory,” commented Vittorio Milesi, Mayor of San Pellegrino Terme. “The new factory falls under the category of tourism development for our community and we are confident that it will stimulate other initiatives that were started in recent years, but may have been put on hold in the aftermath of the economic crisis.”